How to Start a Virtual Bookkeeping Business? – Infographic

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Aug 26, 2022

How to Start a Virtual Bookkeeping Business? – Infographic

Step 1 – Define Your Purpose

Why are you starting a virtual bookkeeping business?

This “why” is your bookkeeping business’s purpose, and it’s important that you, your team, and your clients understand it.

Start a Virtual bookkeeping business

Step 2 – Define Your Target Market

After establishing your firm’s purpose, you’ll need to define your ideal client early in your first year.

When starting an accounting business, consider creating a client persona.

  • Which industries?
  • What’s their problem?
  • Who works there?
  • Revenues?
  • Who knows?
  • They like what?

By defining your target market, you can focus your marketing efforts, as we’ll see.

Step 3 – Create a Long-Term Target

Prioritizing decisions, projects, and initiatives when starting a firm is impossible without a clear vision.

Long-term goals:

  • Date yourself. 5-10-20 years, etc. You and your firm choose a date.
  • Consider your bookkeeping or accounting firm’s goals by that date. It should be measurable and ambitious.
  • Maybe it’s reaching $5,00,000 in sales or 1,000 small businesses.

Write yours in your strategic plan.

Step 4 – Create a 1 Year Plan

Once you have a long-term goal for your business, you can create a 1-year plan.

  • Date your 1-year business plan.
  • Project future business revenues.
  • Project future profit margins (backed with a forecast).
  • Create 3-7 measurable, attainable goals by that date.
    These are immediate goals to ensure your business is on track to hit its 1-year plan, aligning with its 10-year goal.


  • Employ an assistant
  • 30-50 clients
  • Website launch

Step 5 – Establish Your 90-Day Rocks

Let’s divide your 1-year plan into 90-day rocks:

  • Pick a future date, likely the end of your next quarter.
  • Look at the 3-7 goals in your 1-year plan and chunk them into 3-7 specific, measurable, attainable priorities for the next 90 days.
  • Complete your simplified strategic plan by listing your rocks.

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